{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of high-end brands drive exposure via social media marketing, star partnerships and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products have not transformed much in years; it does not have TikTok, and does not offer stars totally free